30 October, 2020

Why Real-time Messaging Software is the Future of Business

You can now take your business to the next level by redefining your organization’s communication channels through the construction of real-time solutions for chat, video and audio calling. By finding and acquiring a messaging platform, you can now rely on rapid response and enhanced collaboration between members of your team, so that you can finally realize the goals you envision in your company.

Although emails and other messaging methods have proven to be useful, they’re less convenient and efficient. Moreover, they cause a lot of stress among staff and demand a lot of time due to formalities.

Instant messaging platforms are designed to facilitate message exchange processes through software applications in real-time. Enterprises primarily utilize real-time messaging to deliver information among the workforce, which prompts quicker decision-making for the entire team and results in a faster product delivery or project completion.  

With today’s technology, the days of carefully formatted emails and intricately written dialogues are long gone, and the future of business lies in instant messaging apps that foster collaboration and boost productivity. 

Let’s keep discussing why instant messaging platforms are the best for business communication.

1.It exudes simplicity

As we’ve mentioned in the introduction, real-time messaging is incredibly easy to set up and use. It can be tapped any time, and each member of your team can use it for communication as long as they have a good internet connection. 


It takes the fuss out of rigid conferences which takes time to organize and set up. Should you decide to take these meetings virtually, instant messaging platforms also eliminate the need for online call numbers for participants so they can engage in the conversation. Now that’s what we call increased efficiency. 

Furthermore, instant messaging apps can also connect with employees who are not on site, making it unnecessary to put each member of the team in the same room. You can still have them virtually in front of you with the right and reliable software. 

This is especially important, since the new normal brought by the COVID-19 pandemic has enforced a lot of businesses to adopt work from home strategies that require the latest and most innovative technologies to answer to this change in business needs. 

Research states that effective collaboration is the biggest challenge of remote work, and collaboration and communication tools such as instant messaging apps can help the remote workforce rise above this struggle. 

As for customers, messaging platforms for business makes brand interaction easier. Booking appointments, product inquiries as well as accomplishing transactions are made more convenient through real-time messaging.

2. It increases engagement between employees and users

Because communication through messaging platforms for business is convenient and easy, there’s an automatic improvement when it comes to your staff and user interaction. 

Supporting multiple types of instant messaging, a real-time messaging software allows your employees to talk to each other in a hassle-free environment, which includes video and audio calling. 

With the power of instant messaging platforms, messages are delivered in their target times and links and files are easily shared among the workforce. One-on-one conversations are also permitted for tasks that demand them. 

In this study, Gallup emphasizes the importance of collaboration in accomplishing your business goals. The research also brings up the need for successful, precise, quick and strategic communication between team members as a factor that contributes to a well-rounded team. One way you can take care of this is considering a messaging platform for business. 

Additionally, leading businesses rely on instant messaging platforms because of the immediate access to communication channels that it can supply to their customers. It provides their buyers with a strong connection with the brand, which in turn, fosters increased conversions and revenue growth. 

They also count on them so that their staff can work together smoothly and easily relay assignments or requirements to help in simplifying work operations. No doubt that acquiring a real-time messaging software of your own is a great technique for your company communication and collaboration.

3.It’s best for group discussions

Back when there were no instant messaging apps, workers had to turn to their phones to deliver even the shortest messages, which was already an inconvenience. Imagine if they’re required to send these short messages to a lot of people in the office or to all the members of their team. Now that would be a complete waste of time. 


The incorporation of a messaging platform to your venture can easily solve this problem. Team members can comfortably hold discussions in group chats and even hold conferences and meetings online. 


Some instant messaging apps can even add more convenience to group chats by enabling one-on-one conversations between two parties and documenting these conversations and facilitating chat storage for future use. 

4.It’s easily scalable and promises good performance

The best features of messaging platforms for business include powerful performance and scalability. 

Real-time messaging software can be flexibly deployed either on-cloud or on premise so that users can retrieve information easily using smart controls. It also offers synchronization between various platforms. Staff and customers can also be connected on mobile and web through cloud synchronization, with complete app documents cached and updated automatically and immediately.  

To ensure a smooth and speedy conversational flow across different types of instant messaging, the system incorporates automatic configuration of shared media files through an encoder without influencing content quality, which guarantees reduced bandwidth usage. 

Messaging platforms for business can also successfully decrease the gigantic incoming of message queues and encourage blazing transmissions of a large volume of documents and concurrent conversations. 

Time zones and geographic locations are not a hurdle for real-time messaging software, since they can supply accurate time stamping for each message delivered or received in the platform. Since they can handle global capacities, you’ll have no problem expanding your enterprise elsewhere. 

Additionally, employees and users can also unlock all functions of instant messaging apps, which all operate smoothly, regardless of inadequate network bandwidth. 

5.Its solutions suit any sector

The best thing about onboarding instant messaging platforms into your operations is that it can help your workforce to remain connected, regardless of what industry you’re in or how your entire business process operates. 

Real-time communication has been impacting global industries to procure 100 times productivity and revenue. Information exchange is quicker and more efficient, and the emergence of push notifications can even accelerate the entire communication process.  

Let’s say you work in financial services. Your messaging platform can simplify your operations by connecting your internal and external departments and consolidating all data and conversation history into channels. Consequently, this gives you and your team uninhibited access to information and discussions necessary to make well-informed choices. 

If you’re on the HR team, you can use your real-time messaging software to support different types of instant messaging to get your new employees up to speed. You can use real-time messaging to group new hires together and help them learn the ropes faster. You can also utilize your tools to assist your departments in regulating onboarding for their new staff. 

If you’re in retail, you can use instant messaging apps to reply to customer inquiries and feedback in a much quicker way than email. 

As for processes, if you’re one of the companies that have enforced remote work to do your part in practicing social distancing, your real-time messaging software is a big help in terms of working together with your team. 

Because all of your necessary communication tools are set in one place, your employees can remain productive and motivated, regardless of where they’re working from. You can use different types of instant messaging to relay your ideas to your colleagues and quickly acquire important information regarding enterprise-wide updates, department-exclusive discussions or one-on-one conversations. 

In addition to this, as you continue your operations online, you can also breathe easy knowing that the work information you share with your colleagues is protected by top security. 

Revolutionize your business

Plenty of enterprises are now incorporating the latest technology to boost their productivity and simplify their operations. You can too. Discover your path towards digital transformation by getting a messaging platform for your organization. 

If you’re looking to radically streamline your business communication through a single platform that doesn’t leave out security, then instant messaging apps are the solution you’re searching for. If you’re looking for other tools to assist in other communicative processes such as audio transcription, you can also count on technology to do the trick, as you can see on the Best Voice Recognition Software – 2020 List of Top 10 Voice Recognition Tools. 

To meet client expectations and achieve business goals, manual labor and traditional techniques are no longer enough, and that’s also true for dealing with the different types of instant messaging, so give real-time messaging software a try and discover how it can be the future of your establishment. 

Share
Masi

Masilamani Murugan leads the Digital Marketing team at Contus. He is interested in strategy planning for digital marketing initiatives. He loves to be fit and is a workout freak.

Leave a Reply

Your email address will not be published. Required fields are marked *